DEMOGRAPHICS: AGE
Nagpur: The study reveals that 50% of the users fall in the age group of 21 – 25 years; 25% in 26 – 30 years, 15% below 21 years, with the average age of the user being 24 years. The minimum age is 15 years and the maximum age 55 years.
Butibori: The study reveals that 60% of the respondents fall in the age group of 31 – 35 years, 20% in 35 – 40 years, 10% in 26 – 30 years, with the average age being 33 years. The minimum age is 26 years while the maximum 57 years.
GENDER
Nagpur: It is observed that 80% of the users are males and 20% females.
Butibori: It is observed that 100% of respondents are males.
MARITAL STATUS
Nagpur: The observation reveals that 75% of there people are single; 20% married.
Butibori: The observation reveals that 90% of these people are married, 10% single.
EDUCATION
Nagpur: The study reveals that 70% of the users are graduate and 20% postgraduates.
Butibori: The study reveals that 57% of the respondents are graduate and 20% undergraduates.
Theses people attach important to formal education. They are willing to try out new things.
OCCUPATION
Nagpur: The study reveals that 50% respondents are employed, 15% self-employed, and 35% students.
Butibori: The study reveals that 73% of the respondents are self-employed, 27% self-employed.
The working classes are attracted to be prepaid concept as it allows them to be in touch with their employers or customers at all times.
INDIVIDUAL EARNING PER-ANNUM
Nagpur: It is observed that 40% of the users earn between Rs. 60,000 to Rs. 1,20,000 p.a; 20% earn between Rs 1,20,000 to Rs 2,00,000 p.a: 30% have not revealed their income.
Butibori: It is observed that 43% of the users earn between Rs 1,20,000 to Rs 2,00,000 p.a; 13% earn between Rs 60,000 to Rs 1,20,000 p.a.; while 33% have not revealed their income.
A low start up cost for the prepaid card has attracted even the middle-income group. Even the businessmen are finding the prepaid card very affordable and easy to use.
DEMOGRAPHIC PROFILE
Nagpur: Majority of the respondents fall in the age group of 21 – 25 years and 26 – 30 years. These young adults are open to the prepaid concept for various reasons like, no billing hassles and instant connectivity. They lead a fast paced life and would like to be on the move always. They are open to new ideas so the prepaid card has attracted them in big way. Male are the dominant customers, as they want to be accessible anytime, to their business acquaintances and friends/relatives. Slowly but surely women are also starting to use the prepaid card. Majority of the users are well educated so they are in touch with the latest in technology and are always willing to try out new things.
Majority of the users are employed and use their cell phones mostly for official purposes. This low budget concept has replaced the pagers and allowed the employers to be constantly in touch with the employees. Even students form a big portion of the customer base which shows that they want to be in touch with their loved ones at all times.
It is observed that most of the users fall in the middle-income group. These people are strives, who want to enhance their lifestyle, by succeeding in their aspirations. The low cost of going mobile has also added pep to their lifestyle.
Butibori: Most of the users are in the age group of 31 – 35 years and 36 – 40 years. They are attracted to the prepaid concept due to various reasons such as no deposits, no billing hassles and instant connectivity. These people like to operate within budgets and are always on the move. Here the users are all males. It would take certain amount of time before women start using cell phones in a big way unlike in cities.
Majority of the user are well educated so they are in touch with the latest in technology and are always willing to try out new things.
Most of the users are self employed and the prepaid card ahs helped them in carrying out them businesses in a more efficient way. It has helped them to be in constant touch with their business acquaintances.
The low cost of prepaid card has allowed the middle income group to derive the advantages of using a mobile phone. This has added style to their lifestyle and has made their life a lot easier.
PERSONALITY TYPES
Nagpur – It is revealed that black is the predominant colour preferred by 30% of the respondent while 25% prefer blue.
These personality types command respect, authority and are independent. They are willing to try out new technology innovations and give importance to style.
Butibori – The study reveals that blue is most preferred by 30%, followed by white at 27%.
These personality types command respect, authority and are independent. They believe in purity, peace and honestly.
ROLE MODELS
Nagpur – The study reveals that 45% of the respondents have chosen a sports person as their role model and in specific Sachin Tendulkar. 25% have chosen the common man as their role model, which includes family members and friends.
Butibori – The study reveals that 47% of the respondents have chosen the common man as their role model which includes family members and friends, while 33% have chosen a film star, as their role model with the most popular choice being Sharukh Khan.
These people look upto hard working people who are successful in their respective fields and whom they have observed from chose quarters. They aspire to be like them and work hard to achieve goals in life.
ATTITUDE TOWARDS PEER CONSUMPTION
Nagpur – It is observed that 75% say that owing a mobile is become a necessity, while 25% consider it as a status symbol.
Butibori – It is observed that 83% say that owning a mobile phone has become a necessity, while 17% consider it as a status symbol.
These people influenced by their friends and perceive a mobile phone as a necessity. From this we can see the transformation of a cell phone from a status symbol to a necessity. All this is due to prepaid card, which has lowered the cost of going mobile.
LOYALTY BEHAVIOUR
Nagpur – The study reveals that 90% of the users have not shifted to any other brand and 88% of these have expressed their desire to recommend this service to others.
Butibori – The study reveals that 96% of the users not shifted to any other brand an 93% of these have expressed their desire to recommend this service to others.
They are very much satisfied with the service and are willing to recommend it to others. These people are ‘brand switching loyals’ who will not hesitate to shift to a better product in case their expectations are not met.
Nagpur: The study reveals that 50% of the users fall in the age group of 21 – 25 years; 25% in 26 – 30 years, 15% below 21 years, with the average age of the user being 24 years. The minimum age is 15 years and the maximum age 55 years.
Butibori: The study reveals that 60% of the respondents fall in the age group of 31 – 35 years, 20% in 35 – 40 years, 10% in 26 – 30 years, with the average age being 33 years. The minimum age is 26 years while the maximum 57 years.
GENDER
Nagpur: It is observed that 80% of the users are males and 20% females.
Butibori: It is observed that 100% of respondents are males.
MARITAL STATUS
Nagpur: The observation reveals that 75% of there people are single; 20% married.
Butibori: The observation reveals that 90% of these people are married, 10% single.
EDUCATION
Nagpur: The study reveals that 70% of the users are graduate and 20% postgraduates.
Butibori: The study reveals that 57% of the respondents are graduate and 20% undergraduates.
Theses people attach important to formal education. They are willing to try out new things.
OCCUPATION
Nagpur: The study reveals that 50% respondents are employed, 15% self-employed, and 35% students.
Butibori: The study reveals that 73% of the respondents are self-employed, 27% self-employed.
The working classes are attracted to be prepaid concept as it allows them to be in touch with their employers or customers at all times.
INDIVIDUAL EARNING PER-ANNUM
Nagpur: It is observed that 40% of the users earn between Rs. 60,000 to Rs. 1,20,000 p.a; 20% earn between Rs 1,20,000 to Rs 2,00,000 p.a: 30% have not revealed their income.
Butibori: It is observed that 43% of the users earn between Rs 1,20,000 to Rs 2,00,000 p.a; 13% earn between Rs 60,000 to Rs 1,20,000 p.a.; while 33% have not revealed their income.
A low start up cost for the prepaid card has attracted even the middle-income group. Even the businessmen are finding the prepaid card very affordable and easy to use.
DEMOGRAPHIC PROFILE
Nagpur: Majority of the respondents fall in the age group of 21 – 25 years and 26 – 30 years. These young adults are open to the prepaid concept for various reasons like, no billing hassles and instant connectivity. They lead a fast paced life and would like to be on the move always. They are open to new ideas so the prepaid card has attracted them in big way. Male are the dominant customers, as they want to be accessible anytime, to their business acquaintances and friends/relatives. Slowly but surely women are also starting to use the prepaid card. Majority of the users are well educated so they are in touch with the latest in technology and are always willing to try out new things.
Majority of the users are employed and use their cell phones mostly for official purposes. This low budget concept has replaced the pagers and allowed the employers to be constantly in touch with the employees. Even students form a big portion of the customer base which shows that they want to be in touch with their loved ones at all times.
It is observed that most of the users fall in the middle-income group. These people are strives, who want to enhance their lifestyle, by succeeding in their aspirations. The low cost of going mobile has also added pep to their lifestyle.
Butibori: Most of the users are in the age group of 31 – 35 years and 36 – 40 years. They are attracted to the prepaid concept due to various reasons such as no deposits, no billing hassles and instant connectivity. These people like to operate within budgets and are always on the move. Here the users are all males. It would take certain amount of time before women start using cell phones in a big way unlike in cities.
Majority of the user are well educated so they are in touch with the latest in technology and are always willing to try out new things.
Most of the users are self employed and the prepaid card ahs helped them in carrying out them businesses in a more efficient way. It has helped them to be in constant touch with their business acquaintances.
The low cost of prepaid card has allowed the middle income group to derive the advantages of using a mobile phone. This has added style to their lifestyle and has made their life a lot easier.
PERSONALITY TYPES
Nagpur – It is revealed that black is the predominant colour preferred by 30% of the respondent while 25% prefer blue.
These personality types command respect, authority and are independent. They are willing to try out new technology innovations and give importance to style.
Butibori – The study reveals that blue is most preferred by 30%, followed by white at 27%.
These personality types command respect, authority and are independent. They believe in purity, peace and honestly.
ROLE MODELS
Nagpur – The study reveals that 45% of the respondents have chosen a sports person as their role model and in specific Sachin Tendulkar. 25% have chosen the common man as their role model, which includes family members and friends.
Butibori – The study reveals that 47% of the respondents have chosen the common man as their role model which includes family members and friends, while 33% have chosen a film star, as their role model with the most popular choice being Sharukh Khan.
These people look upto hard working people who are successful in their respective fields and whom they have observed from chose quarters. They aspire to be like them and work hard to achieve goals in life.
ATTITUDE TOWARDS PEER CONSUMPTION
Nagpur – It is observed that 75% say that owing a mobile is become a necessity, while 25% consider it as a status symbol.
Butibori – It is observed that 83% say that owning a mobile phone has become a necessity, while 17% consider it as a status symbol.
These people influenced by their friends and perceive a mobile phone as a necessity. From this we can see the transformation of a cell phone from a status symbol to a necessity. All this is due to prepaid card, which has lowered the cost of going mobile.
LOYALTY BEHAVIOUR
Nagpur – The study reveals that 90% of the users have not shifted to any other brand and 88% of these have expressed their desire to recommend this service to others.
Butibori – The study reveals that 96% of the users not shifted to any other brand an 93% of these have expressed their desire to recommend this service to others.
They are very much satisfied with the service and are willing to recommend it to others. These people are ‘brand switching loyals’ who will not hesitate to shift to a better product in case their expectations are not met.
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